The collegiate chapter of the American Marketing Association (AMA) at Pace University - NYC aids students of all majors and backgrounds in broadening their knowledge of the marketing world. AMA provides members with networking opportunities between all majors, educators, and marketing professionals. Additionally, AMA helps members gain a greater understanding of the marketing industry, and provides opportunities for members to develop specialized skills and job-related knowledge through workshops, conferences, and hands-on experience. Our ultimate goal is to help our members foster their ability to be competitive in the ever-changing professional industry.